Two-thirds of men still rely on their mothers, wives and girlfriends to keep their underwear drawer fully stocked, and even let the ladies dictate the style they wear, researchers say
While sagging, greying Y-fronts and cotton boxer shorts are out of fashion, brightly coloured hipster trunks with eye-catching waistbands and more discreet seams are trending.
“We’ve noticed a 30 percent rise in sales of men’s pants over the last year and our stores tell us that it’s ladies looking to revamp their partners’ underwear drawers,” the Daily Mail quoted a spokesman for Sainsbury’s, who commissioned the research, as saying.
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“Presentable pants are now a deal-breaker in a relationship and as such British women are on a mission. They head out underwear shopping for their men an average five times a year and buy three pairs each time – a sizeable increase on years prior,” he added.
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