Answers fan queries with personalised Twitter videos with the Twitter Q&A app
• The newly crowned head coach of Team India, Anil Kumble, took time out of his afternoon to indulge his fans in an interactive Q&A session on Twitter.
• Using the #AskTheCoach, cricket-crazy fans bombarded him with questions about his life on and off the field.
• Anil gladly obliged and replied to their tweets with personalised 30 second video responses. He talked about how he earned the nickname Jumbo, whether he plans to carry his DSLR to West Indies and if he bunked classes to play cricket in his childhood.
Aneesh Madani, Head of Sports Partnerships, Twitter India commented, "Nine out of ten Twitter users in India are cricket fans, and Twitter is the best place for them to wake up to the sport and connect with their heroes. This was a historic moment as BCCI made the first ever Twitter Q&A by a Team India Head Coach happen today with #AskTheCoach. In this #OnlyOnTwitter moment, Anil Kumble gave fans exclusive glimpses into his life through the Twitter Q&A app, bringing fans closer and setting a new benchmark for interaction".