” And this could lead to a serious pork (and most crucially, bacon!) shortage — a problem that Britain’s National Pig Association chairman, Richard Longthorp, now warns is “unavoidable.”
“British supermarkets know they have to raise the price they pay Britain’s pig farmers or risk empty spaces on their shelves next year,” he says in a press release.
Te issue is economic: the ever-rising prices of pig feed are making the business of pig farming a tougher one to manage.
The NPA has launched a “Save Our Bacon” campaign to convince consumers to purchase local bacon, a show of solidarity to persuade supermarket chains to stock the homegrown meat and pay farmers a higher price.