A touch of ethnicity

Bandhani dupattas, tribal wall paintings, Dokra necklaces or Bhagalpur Tussar silk sarees, the website is a one-stop shop for handcrafted products for kids and women.

Handpainted wall hanging
Handpainted wall hanging

The year-old brand offers trendy apparel, bags, jewellery, iPad covers and home décor products made using traditional techniques. The site is the brainchild of Srijata Bhatnagar who set it up after a decade of experience working on start-ups.

Their most popular products include their purse mirrors, Bandhani dupattas, Chanderi and Bhagalpur cotton silk dress materials, Eri silk sarees, leather and silk mirror work bags, terracotta statues, wall art and children’s dresses made from natural fabrics and using eco-friendly colours. The site displays the price range for each section of their products on the webpage as well.

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