Actor Aamir Khan today rued that a whopping 80 per cent of children are forced to watch content not made for them and described the phenomenon as 'scary'.
Aamir Khan Pic/Shadab Khan
"If you look at our children's content, it's almost negligible, and the little that I see is very scary... It scares me to see the kind of children's content they are making," Aamir Khan said at the annual FICCI Frames event in Mumbai.
He said that 80 per cent children are watching content not made for them.
He further said the film industry should focus on inculcating values like honesty and caring in the content, which will help in shaping a child's mind.
"We as a creative industry or media have a huge opportunity in front of us. Huge opportunity in building the nation with how we make children perceive what is honesty," he said, ruing that these days the society isn't valuing the virtue of honesty.
"Today, unfortunately, we are in a time where dishonesty is looked upon. How do we bring in a quality that people can admire?"
He said the industry, which is the biggest in the world, has the unique opportunity to "transform the way we think, the way we address issues."
The 50-year-old actor said the industry can have an impact on a generation of people if they made suitable content for children.
"This is what I feel whether it is the television industry, or the film industry or the media, here is an opportunity for us, to transform and contribute to nation building. We can change a generation of children," he said.
Photos: SRK does garba, Nawazuddin takes 'shower' in bathtub
Photos: Soha Ali Khan, Evelyn Sharma, Urvashi Rautela at Mumbai airport
Spotted: Lara Dutta, Mahesh Bhupathi with their daughter in Bandra
Photos: SRK, Tamannaah Bhatia, Varun Dhawan at Mehboob Studio
Birthday special: Sushant Singh Rajput's journey from TV to films