The Cinema Owners and Exhibitors Association of India (COEAI), too, is unwavering in its decision to not screen 'Ae Dil Hai Mushkil'. Last week, over 400 members of the association in Maharashtra, Gujarat, Goa, and parts of Karnataka had decided against screening the film, fearing damage to their respective properties
Nitin Datar
Nitin Datar
The Cinema Owners and Exhibitors Association of India (COEAI), too, is unwavering in its decision to not screen Ae Dil Hai Mushkil. Last week, over 400 members of the association in Maharashtra, Gujarat, Goa, and parts of Karnataka had decided against screening the film, fearing damage to their respective properties.
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COEAI president Nitin Datar, after watching Karan Johar's video, told us that the filmmaker must discuss the issue with the association and settle for another release date.
"We could come to a consensus if a dialogue happens. If Pakistan and India can talk, why can't he talk to us? The patriotic vibe is gathering momentum; more people will join us. I strongly feel the film should be postponed. He should stop insisting on a Diwali release," says Datar.
When told that it will ultimately result in losses for an Indian, Datar retorted, "We can't be selfish when it comes to the country. What is R100 crore in front of the cause we are standing up for? Didn't Zee lose money when they discontinued Zindagi channel after buying lifetime rights of Pakistani shows? Even exhibitors run the risk of losing big money. But, what needs to be done, must be done."
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