Star batsman Ajinkya Rahane on Tuesday batted for P&G's flagship Corporate Social Responsibility programme P&G Shiksha and emphasised the importance of education in the lives of children.
P&G Shiksha has supported over 450 schools till date, reaching over 8,00,000 underprivileged children. In its 12th year, it launched "Shiksha Superheroes", a campaign to acknowledge consumers, the real-life superheroes who make a simple brand choice of buying P&G products.
Rahane also attended an event at the P&G Shiksha School here. He urged people to be Shiksha Superheroes by choosing P&G products and contribute to the education of underprivileged children.
"I am glad to be given this wonderful opportunity of being a Shiksha Superhero and support the cause of education by P&G Shiksha. It is great to see that over the last 12 years, 1000 schools have been built and supported which will impact over 10 lakh children."
"Interacting with such bright minds from the P&G Shiksha School has been a wonderful and humbling experience. In my life, I am thankful to my education that gave me the discipline and drive to follow my dreams and has played a very important role in moulding me as an individual and a cricketer," he added.