Akshay Kumar hikes endorsement fee
"When some thing is selling well, then I don't think there is any problem in increasing the rates. I don't think anyone should have a problem in that. It's a give-and-take relationship," Akshay said.
In 2011, Akshay was appointed the ambassador of the brand, while Amitabh Bachchan endorsed it for two years.
The 45-year-old actor, who delivered three hits last year - 'Housefull 2', 'Rowdy Rathore' and 'Khiladi 786' - will next be seen in 'Once Upon A Time In Mumbaai Again' when it hits screens on August 8.