All things ethnic

  Looking for something traditional for the festive season? Log on to

The e-commerce portal caters to all ethnic wear products right from traditional saree weaves such as Banarasi, Kota, Chanderi, Paithani, South Indian favourites like Kanchipuram or Kerala to Bhagalpuri silk sarees, you name it and they have got it.


Started by two VJTI techies, Shailesh Jain and Anup Nair, also offers salwar kameez on a made-to-measure basis, and features anarkalis, patialas, Bollywood salwars, as well as designs from Pakistan.

They also have a select section of Bollywood sarees, offering saree designs similar to that worn by Bollywood’s top women. The website caters only to womenswear, and also offers traditional jewellery designs.

If you’re searching for gifting options this festive season, may be the right place to start at. Mirraw scores high on our radar as the items aren’t too expensive. Also, the service will soon be available as a mobile app as well.

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