shot-button
Subscription Subscription
Home > Entertainment News > Bollywood News > Article > Amitabh Bachchan against aggressive marketing of films

Amitabh Bachchan against aggressive marketing of films

Updated on: 28 December,2015 09:10 AM IST  | 
IANS |

There is no need for an aggressive marketing of a film that has in itself the capability to do wonders at the box-office, megastar Amitabh Bachchan said in a blog on Sunday.

Amitabh Bachchan against aggressive marketing of films

Amitabh Bachchan

There is no need for an aggressive marketing of a film that has in itself the capability to do wonders at the box-office, megastar Amitabh Bachchan said in a blog on Sunday.


Amitabh Bachchan
Amitabh Bachchan


Bachchan, who is busy promoting his next film "Wazir", said he does not understand why marketing is the most essential part in movie business.


"...marketing is the most essential part of the making of films. I am unable to understand why... If the film has inner strength, it shall require no (marketing) strength whatsoever," Bachchan wrote.

"...but because there are so many arguments against it, I feel if I oppose it, I would be, well going against the grind so to say."

Produced by Vidhu Vinod Chopra, "Wazir" also stars Farhan Akhtar, Aditi Rao Hydari and Neil Nitin Mukesh.

The film, directed by Bijoy Nambiar, is set to hit theatres on January 8.

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!


Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK