Ana Ivanovic goes virtual, ventures into online fitness portal

Serbian tennis beauty makes her entrepreneurial foray by being the co-owner of an online fitness portal

Even as Serbian tennis ace Ana Ivanovic's professional colleagues like Maria Sharapova, Serena Williams, Caroline Wozniacki etc have turned entrepreneurs in the real world, the Serbian has picked the virtual world for her business venture.

Ana Ivanovic. Pic/Getty Images
Ana Ivanovic. Pic/Getty Images 

Former World No 1 Ivanovic yesterday announced her co-ownership in an online international fitness training company

Top-class services
The website offers sports enthusiasts access to thousands of sports trainers across the globe and Ivanovic is convinced it's the best way to reach out to fitness enthusiasts worldwide.

"I am excited to be part of the amazing project. The aim is to build a worldwide community of sports lovers by delivering the easiest and most cost-effective way of finding a top-class personal trainer or instructor anywhere in the world (even while on holiday). We provide instructors in almost every sport imaginable from golf to kite surfing," said the 27-year-old 2008 French Open champion.

The website has been founded by Marko Filej, a successful Internet entrepreneur and Alexander Tamarkin, former Wall Street professional.

"We're very excited that Ana sees potential in our company. Our goal is to become the next Airbnb in the world of sports," said Filej.

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