According to Raja Banerji, general manager marketing, Pernod Ricard India, Seagram's Fuel stands for the attitude of young India pursuing dreams and choices that life represents and the "Band Baaja Baaraat" actress is the perfect choice to become the face of the brand.
"Fuel is a brand with great potential, sitting on the tipping point of making it really big. We felt that engaging with a personality like Anushka - with her positive energy, confidence and ambition will be of shared success," Banerji said in a statement.
"She is a star; to aspire for, yet accessible. Her easy confidence on and off screen, and a go-getter attitude are in sync with Seagram's Fuel," he added.
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