Apple withdraws iPhone 4s, 5c from Indian markets

Feb 18, 2016, 14:39 IST | Jagran Post

New Delhi: If you had been waiting for the iPhone 4s prices to lower down further, here is a bad news for you. The company has decided to pull back their 4s and 5c models from the Indian market.

Apple iPhone 4s, Apple iPhone 5c

After selling iPhone 4s and iPhone 5c for as low as Rs 12,000 and 20,000 respectively, Apple has finally decided to discontinue the smartphones from the Indian shores. In a run to boost the Indian markets and attract more users, Apple was retailing iPhone 4s at an extremely low price of Rs 12,000 and iPhone 5c at Rs 20,000.

The low prices of the phone had definitely created a stir in the market, while wooing many people to buy the phones who couldn't afford the high-priced apple smartphones. Though an increase in the sale was registered, but it was much less when compared to the previous years.

However, the strategy to boost market had been affecting its Average Selling Price (ASP). The discontinuation of the smartphones is strategised to increase the ASP.

With the two smartphones under sub 20,000 category not being a part of the Indian marketsa anymore, iPhone 5s is the cheapest phone available at a price of Rs 24,000.

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