Singer-actor Ayushmann Khurrana's single Mitti Di Khushboo is being promoted like a film's song. Bhushan Kumar, who is releasing the track, will launch the track in a theatre like one does for a movie trailer launch.
The event will be followed by city tours and all-out promotions with radio trails and appearances. Bhushan feels the single is an ideal song for the festive season, when everyone returns to their homeland to celebrate with family members.
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