Day 1, Sony Music’s Indie label, has tied up with Grallo (a travel sharing website) to create a music video for the first track, Abyss, for Indie band Goldspot’s new album, Aerogramme. Conceptualised by Day 1, this initiative is inviting fans to tweet or instagram pictures of their journey to their favourite music festivals using the hashtag #GoldspotGrallo. These pictures will then be compiled to create the band’s first official crowd-sourced music video for the song.
“We are extremely excited about this initiative and we’ve been already getting a great response. Indian fans have always loved our music and this was our way of getting them to be a part of this album,” says Siddhartha Khosla, vocalist with Goldspot.
Aerogramme, that released this month, marks the band’s third full-length release after Tally of the Yes Men (2007) and And the Elephant is Dancing (2010).
“Abyss is all about happy travelling, which resonates superbly with our work in event transportation. We're really excited to collaborate on this initiative and can't wait to see some awesome photos coming from the campaign. So anyone sharing a journey with friends — get posting!” says Tom Ansell, Founder Grallo.
Last date for submissions November 15