Funny, outrageous, mocking and over-the-top and giving entertainment a whole new dimension, MTV India introduces a twist in comedy-reality through the launch of its new show with the most colourful personality on Indian television, Imam Siddique.
The show titled Time Out with Imam Ek Insaan, Kai Pehchaan in association with Swipe MTV Slash Fablet will premiere on July 14, and will air every Sunday at 7pm. Aditya Swamy, EVP and business head, MTV India, says, “We are constantly looking to launch new and innovative formats. Young people are constantly looking for out of ordinary entertainment and there is no one who is more out there than Imam.”
The show will take the audience through Imam’s daily life, his many moods and his move towards making it big in Bollywood. He knows this time he will strike it right with the right weapons of success through his entourage – a hot-shot manager, a well-connected sexy publicist, a bright helpful assistant and a young enthusiastic intern.
The thirteen part series will document his journey as he expresses his unapologetic take on various high profile events that will be topical – cricket, films, TV, music, fashion and more. Says Imam, “I am extremely happy that MTV has given me this opportunity to connect with my fans again. I enjoy reality shows, as I don’t have to pretend to be someone else. Through this show, my fans will be able to see different facets of my personality. I am sure they will enjoy the show immensely and get to see the real me.”
MTV will be promoting the show by joining hands with the rickshawalas in the city. Adding to the shock value, the entire city will witness 500 Imams with the auto drivers and promoters wearing Imam masks. The channel will also connect with its audience through the launch of a new app, Imamogram, which will help fans say something bold and cheeky with a personalised message delivered by Imam himself.