"Hey guys! Wanted to introduce you to my new venture - http://www.thetrunklabel.com, sign up today and love yourself even more," Bipasha posted on her Twitter page.

Bipasha Basu

The official Facebook page of the site reads: "www.thetrunklabel.com styled by Bipasha Basu launches on 4th December 2013".

Besides being an actress, Bipasha has dabbled in bringing out two fitness-based DVDs - "BB Love Yourself: Fit and Fabulous You" (2010) and " Breakfree" (2012). One wonders what her new project is all about!