The Blue Whale challenge is everywhere, with teenagers in the city are allegedly committing suicide after playing this game.
But it seems one social media group - Instagram is making an earnest effort to stop people from accessing this hashtag #bluewhalechallenge.
As soon as you search for the hashtag, Instagram sends you a warning asking if they can help. The pop-up also encourages a user to seek help and offers help themselves.
Once a user clicks on the link provided, they offer services like messaging a friend, contact a helpline and get tips and support.
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