Now, nearly a half-century later, a groundbreaking interactive project has been created for the song, allowing fans to experience the classic recording in unprecedented ways, which was released on the singer's website to conincide with the launch of 'The Complete Album Collection Volume 1'.
The interactive video showcases a patented technology platform, created by the digital media company Interlude, which allows viewers to play an active role in the story of the music video.
The experience begins when users press play and have the ability to surf 16 different "TV channels" within the video in real-time. These channels are comprised of American TV formats in which, no matter what channel you are on, the hosts and actors are all lip-syncing the lyrics to "Like a Rolling Stone" as the song continues to play seamlessly. So, no two people will engage with the video in the same way twice.