Actor-filmmaker Prabhu Dheva's latest directorial 'Action Jackson' will touch Rs 20 crore soon -- but trade experts figure the numbers are not overwhelming for the 'routine and hackneyed' movie.

Action Jackson
'Action Jackson'

Starring Ajay Devgn, Sonakshi Sinha, Yami Gautam and Manasvi Mamgai, the action film hit approximately 3,000 screens Friday.

"It earned Rs 19 crore in two days. It was made on a budget of about Rs.75 crore and considering that, the film should've done better. Those who like Prabhudheva kind of films have mostly gone for it, but not everyone," Rajesh Thadani of Multimedia Combines told IANS.

Prabhu Dheva is known for making massy films like 'R... Rajkumar' and 'Rowdy Rathore'.

Trade expert Komal Nahta tweeted: "#ActionJackson is too routine and hackneyed. Meant for masses, not for classes."

'Sulemani Keeda', an indie comedy, also hit the screens along with the star-packed 'Action Jackson', but it also failed to earn big at the box office.

"#SulemaniKeeda is cute. Meant for people looking for different cinema. Commercial prospects are weak," Nahta tweeted.

Thadani also has 'doubts' about the film's performance at the box office.

"The collections were negligible. It earned around Rs 25 lakh. It is for select audience," he added.