Both 'Daawat-e-Ishq' and 'Khoobsurat' have not lived up to industry expectations
In its first weekend, Daawat-e-Ishq has collected Rs 13.75 crore while Khoobsurat’s collections stand at Rs 11.5 crore.
Trade analyst Rajesh Thadani says that the collection of the former was higher than that of Khoobsurat in the first two days. “It also had an advantage in that it had a higher screen count. But Khoobsurat saw a jump in its collection on Sunday.’’ Vishal Anand of Fun Cinemas says that the food yatra that Daawat-e-Ishq’s cast went on has helped the film fare better.
Trade analysts are hoping that both films will do better in the coming week. Trade analyst Amod Mehra says, “Both films received a cold response. On Saturday, Khoobsurat clocked good numbers, but yes, it’s still less than what was expected.”
It may be pointed out that Khoobsurat has released across 47 screens in Pakistan while Daawat-e-Ishq has only bagged 27 screens in the neighbouring country. There is also buzz that Khoobsurat, which stars Pakistani actor Fawad Khan opposite Sonam Kapoor, has garnered the ninth highest opening ever in Pakistan.
Pakistani distributor Amjad Rashid says, “Here the opening day collection of Khoobusurat was over Rs 10 million while Daawat-e-Ishq has collected Rs 4 million.’’ As per trade sources, Khoobsurat’s collection in Pakistan stands at around Rs 2.45 crore (Pakistani rupees).