Anushka Sharma's NH10 collects Rs 13 crore in its first weekend, exhibitors hail actresses' rule over the box office
It does not always take a big actor to rake in big bucks at the box office. Encouraging collections of women-centric films have proved that actresses, too, carry a film completely on their shoulders. Like the Anushka Sharma-starrer 'NH10', which has grossed Rs 13 crore in the opening weekend, despite being A-rated.
A still from 'NH10'
Exhibitor Rajesh Thadani says, "Bollywood girls are managing well at the box office with a decent opening for their films. The first-day business of 'NH10' was about Rs 3.25 crore, while for 'Mary Kom' it was Rs 7 crore and for 'Ragini MMS 2' Rs 8 crore."
Trade analysts feel good content and a sensible budget result in good business for such films. Taran Adarsh says, "Contrary to popular myth that women-oriented, dark and adult films don't really work with the audience, 'NH10' and even 'Badlapur' for that matter garnered good numbers. It is a healthy trend."
Some recent women-centric films which opened to impressive numbers in the first weekend are 'Bobby Jasoos' (Rs 7 crore), 'Queen' (Rs 10 crore), 'Mary Kom' (Rs 28 crore) and 'Mardaani' (Rs 14 crore).
Vishal Anand of Fun Cinemas feels that good content always drives a film's business, whether the hero is a man or a woman. He says, "It all started with 'The Dirty Picture' and 'Kahaani', and is continuing, but it is the content that makes a difference. Incidentally, some of the films with female leads have managed to pull it off.''
'NH10' took a slow start at the box office on Friday, but the business grew the very next day, in spite of the India-Zimbabwe World Cup match.
Amod Mehra says, "'NH10' is a dark violent film made for the niche audience succeeded in drawing crowds. Though the main protagonist is a woman, this hard hitting film did not cater to the weak-hearted. So as expected, the opening was average on Friday and managed respectabilty by Sunday. As the film has no competition this week, it is expected to do further well."
Rs 13 crore
'NH10' (opening weekend)
Rs 2.95 crore
'Dum Laga Ke Haisha'
(third week); Overall: Rs 24.10 crore