Box office: 'Thor: Ragnarok' earns Rs 11 crore more than 'Ittefaq' on opening weekend
When Sidharth Malhotra and Sonakshi Sinha signed on Ittefaq's remake, they may have assumed that its biggest competition will be Rajesh Khanna's 1969 thriller by the same name - after all, comparisons with the original were inevitable.
While the movie largely passed muster as far as critics were concerned, it found competition in Thor: Ragnarok. At Rs 27.66 crore, Chris Hemsworth's third offering in the superhero franchise earned Rs 11 crore more than Ittefaq over the opening weekend.
Distributor-exhibitor Akshaye Rathi attributes the difference in collections to the number of screens each film bagged. "Ittefaq did a business of Rs 16.05 crore in three days, but it released in half the number of screens compared to Thor: Ragnarok," he says. However, Rathi cautions that Thor has an edge. "Hollywood superhero films always draw in the audience in our country."
Trade expert Amod Mehra says, "Ittefaq is backed by Shah Rukh Khan, Karan Johar and B R Chopra's banner, so you expect it to do well. Although the film has been made on a low budget, it hasn't caught the audience's attention."