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Bringing in the summer hues

Shoppers Stop has partnered with popular Spanish brand Desigual to launch a first-of-its-kind Desigual shop-in-shop in India at the Shoppers Stop store in Juhu, Mumbai. Anna Carbonell – Desigual brand head, Asia Pacific region and Salil Nair, customer care associate and CEO, Shoppers Stop Ltd. were present for the event.

Models showcasing the new collection of the brand
Models showcasing the new collection of the brand

The Desigual collection was unveiled with a dazzling fashion show with a bevy of stunning models, including Candice Pinto. Established in 1984 by Thomas Meyer, Spanish brand Desigual is a popular casual clothing brand characterised by its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Desigual offers men’s, women’s and children’s clothing, accessories and shoes. The brand is present in over 100 countries worldwide across 400 stores, 2,500 corners in department stores and 11,000 multibrand stores.

Floral fascination
Floral fascination

Commenting on the occasion, Anna Carbonell, brand head - Asia Pacific region, Desigual, said, “We are happy to launch the first Desigual shop-in-shop in India in partnership with India’s leading fashion retailer – Shoppers Stop. Desigual offers a bold and beautiful fashion statement with its unique designs and bright hues that are sure to be popular with the Indian fashion palette.”

(L-R): Anna Carbonell, Desigual brand head, Asia Pacific Region, with model Candice Pinto and Salil Nair, CEO, Shoppers Stop Ltd.
(L-R): Anna Carbonell, Desigual brand head, Asia Pacific Region, with model Candice Pinto and Salil Nair, CEO, Shoppers Stop Ltd.

Speaking on the launch, Salil Nair, customer care associate and CEO, Shoppers Stop Ltd. said, “We believe in offering our customers a world-class shopping experience and an unparalleled assortment of fashionable brands.

Models flaunting pieces from the collection
Models flaunting pieces from the collection

Our partnership with Spanish brand Desigual is a wonderful addition to our existing portfolio of international brands. With Desigual, our customers now have an added choice in the fashionable bridge-to-luxury brands segment.” Desigual offers women’s clothing, as well as accessories at the exclusive shop-in-shop at Shoppers Stop in Juhu. Pics/Sayyed Sameer Abedi

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