The next time you buy a tee from Inkfruit, Coimbatore's green cover would have just gotten better
The next time you buy a tee from Inkfruit, Coimbatore's green cover would have just gotten better
This kind of retail therapy is bound to bring cheer to the greens. Inkfruit, a participative T-shirt design company, has kickstarted a 'Wear to Care' (WTC) campaign for the environmentally conscious shopper. 
Though their tees are available at various retail stores, WTC is a web-based campaign. Their basic premise is that for every tee you buy under the campaign, a sapling would be planted in the Coimbatore region of Tamil Nadu.
"We have always created tees with green messages and have had campaigns for the same. But one of our users, through the participative campaign, suggested that rather than just wearing social messages why not take it a step further and do something that would make an immediate difference. That's when this campaign came in," says founder Kashyap Dalal.
Besides, there's also a cool discount offer of r 100 on your total purchase. Inkfruit is running this campaign in association with Isha Foundation's Project GreenHands.
There are tees for boys and girls with themes including music, anti-corruption, party, environment and humour.
Inkfruit also has a range of sling bags with changeable covers, laptop skins and flip-flops. The campaign continues till the end of September.
Log on to www.inkfruit.com/
wear-to-care-1
For r 499 onwards
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