C for Survival

For nineteen-year-old Natasha D’Souza, a Bachelor’s in Mass Media (BMM) student from Wilson College, it was an awakening call when a close relative was diagnosed with cervical cancer. So, when it came to planning a campaign for the final year project for BMM, cervical cancer sprung up as a relevant issue.

Hair bands being distributed as part of the I Will Cervive project

D’Souza and six of her colleagues — Yash Singh, Arpit Kyal, Aayush Puthran, Nupur Jetly, Jessica D’Souza and Smaran Shetty joined hands to launch the campaign, I Will Cervive, to create awareness about the disease. 

“Cervical cancer is one of the most common and growing cancers among women, yet few are aware of the causes and consequences. Some believe that cervical cancer is connected to neck or the backbone. So, to create awareness about this type, we chose cervical cancer as our contemporary issue,” says D’Souza.

The team started with a social media campaign on Facebook and Youtube and three outdoor activities, including distributing leaflets and free hair bands to motivate people to get tested and at the same time increase awareness about cervical cancer. The final leg includes a medical workshop, with free counselling, and screening and vaccination at a discounted price from Fortis Hospital.

Their research reveals women are prone to cervical cancer more than breast cancer. Most aren’t aware that getting vaccinated between 13-25 years could reduce the chances of cervical cancer.

On Today, 1.30 pm onwards
At Nirmala Niketan College, Churchgate.

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