Stars go to any extent to promote their film. Anushka Sharma, who has also turned producer with NH10, decided to take things in her stride — literally.
Anushka Sharma and (inset) the specially made NH10 sneakers
She has been stepping out in sneakers which has the film's title inscribed on it.
This is one unique marketing strategy thought of by the actress. And she says she will treasure this pair of footwear forever.