Enjoy the experience of snowfall as the temperature dips between -4 to 4 degree Celsius at the newly-launched Freeze in the city. EsselWorld has conceptualised Freeze and the venue was inaugurated by Bollywood actor VJ Ayushmaan Khurana.
Occupying 5,520 sq.ft. at Inorbit Mall, Wadgaon Sheri, Freeze has been divided into three zones — Arctic Circle, North Pole and Freeze Bar. Artic Circle is an ice-skating zone and can accommodate around 30-40 people at once. North Pole is a snow-themed zone and has been designed to recreate the experience of snowfall; it can accommodate 40-45 people. The third zone is the Freeze Bar which is a lounge offering various hot and cold drinks.
Ayushmaan Khurana of Vicky Donor fame took centerstage and introduced Freeze with a walkthrough at the property. He said, “This is a great chance to experience the weather of Shimla and Manali in this part of the country. People can unwind over lazy weekends doing ice-skating.”
Shirish Deshpande, Chief Executive Officer, Pan India Paryatan (from the Essel Group), said, “We are very excited to launch Freeze as through this project, we are entering into the mall format and reaching out to a larger audience. This is our first project in Pune and we are hopeful that we will receive an encouraging response.”