The State Administration of radio, film and Television (SARFT) in China has imposed a ban on sex-related advertisements on the country's radio and TV.

In a circular issued Wednesday, the State Administration of Radio, Film and Television (SARFT) demanded greater self-discipline from radio and TV stations in handling commercials, Xinhua reported.

The broadcasters should not insert any commercial advertisements between the titles, the body and the trailer while airing TV dramas, the administration said.

Broadcasters have also been instructed to examine advertisements related to drugs, medical equipment, health supplements and TV shopping in a serious manner before airing them.

The administration also said that commercial advertisements should not be aired under the guise of a news report, or in the form of a news interview and news anchors should never serve as product endorsers for commercials.