Fully tattooed Rick Genest, aka "Zombie Boy," who rose to world fame as a face for the Mugler fashion brand, is starring in a new campaign for a cover-all concealer.

In the video for US brand DermaBlend Professional, Genest starts off showing viewers his fully covered body, removing the makeup step-by-step to reveal his tattoos.

The concealer, which is currently only available in the US, comes in five shades and retails for $27. According to DermaBlend, the product can also be used to cover up birthmarks, rosacea, or any pigmentation disorders and lasts up to 16 hours.

Watch the video at http://youtu.be/9mIBKifOOQQ.

For more information, visit http://www.gobeyondthecover.com/.