A really good cup cake is always appropriate. As a simple snack with a light cup of tea or a mug of strong coffee, or to brighten your day post an ordinary meal, served with a good scoop of ice cream or just a humble icing.
But let’s admit — with the cupcake mania gripping the city, you also come across a few horrors on display — dry, unimaginative, pricey — defaming the fine name of the cupcake. So far, there is no Mumbai Cupcake Makers Guild in place to keep track of the number of places opening in the city, but press releases, media reviews, blogs and social media posts indicate that the “cup cake-ries” have spread beyond the known food hubs of Bandra and Lower Parel to Andheri, Ghatkopar and Colaba.
Soon, we may be forced to write about cupcake-making competitions, we think. If this were to happen soon, Pink Sugar, the latest dessert store to join the bandwagon might run away with a few titles. Serving up versions like Peanut Butter, Pinacolada, Mojito, Blueberry Cheese Cake and Blue Curacao along with the regular chocolate and over-hyped red velvet, the tiny store that opened this month in the crowded food street on Carter Road gets full points from us for innovation. We tried the Peanut Butter, Pinacolada, and Blue Berry Cheese Cake (each for R39) in that order and each turned out better than the other.
The Peanut Butter was icing was creamy and not overpowering like peanuts can generally be and the chocolate cake like the other three was moist and rich without being too heavy. The chef deserves brownie points for the jelly in the centre. The Pinacolada was better, with smooth pineapple frosting on top of a yummy coconut cup cake filled with pineapple puree. The winner, however, was the Blueberry Cheese cupcake. The cheesecake icing on top was not grainy and the blueberry jelly running through the centre of the cake from top all the way to the base, was genius.
We also tried two of the many brownies on offer. Cheezers (R99), the milk chocolate brownie layered with cheese was not dry, cake-y or crumbly, like brownies available at a few other stores; instead, they were rich and fudge-y in the middle. The cream cheese, however, couldn’t be tasted as it was too little and was overpowered by the chocolate. The second brownie, Ruis Chewies (R75), is what we will keep coming back for. The chunky, dense brownie coated with sinful ganache and topped (read: loaded) with nougat, caramel, chocolate chips and nut was like a hungry child’s dream dessert. Our jaws started to pain by the time we were halfway through the dessert but we couldn’t stop digging in — complete value for money. We only hope the chef reduces the sugar content in the desserts. We can’t wait to try out the macaroons that Pink Sugar plans to introduce, soon. They also have a team that creates customised cakes and cupcakes; they’ll put anything from a diamond solitaire to a honeybee, to a dancing Santa on tiny, bite sized cakes and at extremely affordable prices (anywhere between R50 to R70 depending on how whacky your ideas are). We can’t ask for more this festive season, can we?
At Open Affair, 10, Gagangiri Apts, off Carter Road, Khar (W). CALL 26000021
Pink Sugar didn't know we were there. The GUIDE reviews anonymously and pays for meals.
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