Paris: Hollywood actress Diane Kruger has been announced as the ambassador of Martell Cognac as the brand celebrates its 300th anniversary this year.
Diane Kruger. Pic/Santa Banta
The Martell House was founded in 1715 at the height of the French Art de Vivre, a period of time in which gastronomy, tasting and craftsmanship were all celebrated. As the very oldest of the great cognac houses, Martell intends to pay tribute to French Art de Vivre through a range of initiatives in 2015.
Celebrations for the Tricentenaire will be led by Kruger who personifies the very essence of modern-day French Art de Vivre, elegance and style, said a statement.
In her role as ambassador, the actress will be spearheading the "Martell France 300" project to identify 300 "ones to watch" around the world whose combined cultural contribution across gastronomy, art, fashion, mixology and entertainment epitomise French Art de Vivre in the 21st Century.
" I've spent much of my life living here in Paris so it's a huge honour to be asked to join the Martell France 300 project. We're looking to find 300 talented people, all of whom will have to demonstrate exceptional talent and ambition in their field, as well as being bastions for the modern French Art de Vivre lifestyle.
"I think this initiative in recognition of emerging French talent, is the perfect way for Martell Cognac to celebrate their 300th anniversary this year...and I'm delighted to be a part of it," said Kruger about the Martell France 300 project:
The complete Martell France 300 list will be announced in June 2015.
In addition to the appointment of the actress, Martell also announced a series of celebrations all around the world.
"There is much to celebrate in this hugely exciting year for Martell. From the Martell France 300 project, to the incredible celebration we have to come at the Palace of Versailles, this is going to be an enormously exciting year for the brand," said Philippe Guettat, CEO and chairman of Martell.