Piracy is not a new word in Bollywood, but the industry has decided to take up the issue seriously.
And the latest to join the anti-piracy bandwagon is Ekta Kapoor and her Dirty Picture team. At the DVD launch of Dirty Picture, Ekta said, "Launching a DVD at this stage is a hasty decision looking at the popularity the film has gathered.
But, I had to take this decision. By far, Dirty Picture is the most pirated film in the Indian history. So, it was safe to launch a DVD in the market.
Piracy not only takes away the momentary credit from the film makers but also affects the quality of film. That's what bothers me the most." Well Ekta, That's one dirty subject.