He says every film is different. For instance, his "Kyaa Kool Hai Hum", produced by Ekta Kapoor, was a sex comedy and he feels that critics shouldn't have compared it with a family entertainer.
"I had a bad press for 'Kyaa Kool...' I don't know what all names I was called. My only point was that Ekta and I were clear that we are making a sex comedy and not a 'Ramayan'. It was not a family entertainer. If you as a critic don't like sex comedy, then don't review it," he told IANS.
"You have to go and see a film keeping in mind for whom the film is meant. You can't put your sensibilities into that," he said.
His next is family entertainer "Yamla Pagla Deewana 2" starring the Deol clan - Dharmendra and his two sons Sunny and Bobby Deol. Neha Sharma and Kristi Akheeva also feature in it.
The director calls it an "over-the-top comedy" and suggests that reviewers, who don't appreciate such cinema, should not watch it.
"If you are a reviewer or a critic who doesn't like over-the-top films then don't review it. You will put your sensibilities into it and it is not meant for you," he said.
Sivan added that the film caters to the masses.
"When the target audience is niche, it's easier. But a commercial masala film has a much larger audience. This audience is not the critics... I am making the film for all the people in India," said the director who earlier went behind the camera for "Apna Sapna Money Money" and "Ek - The Power of One", among others.