Campaign by youth group will ask those willing to donate eyes to involve their families as well
Campaign by youth group will ask those willing to donate eyes to involve their families as well
Yuva Bengaluru, a city-based team of young working professionals championing 'a day in village' initiative, is now gearing up for a mammoth drive with the call, 'eye donation...let it be your family tradition'.
Approaching firms
This drive is set to start later this month across Bengaluru and will make working professionals of over 40 corporate companies, including IBM, Accenture, Honeywell and Globals, pledge to donate eyes along with their families.
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The drive will go on for three days from January 25 to January 27. Dr Rajkumar eye bank has joined
hands with Yuva Bengaluru for this drive.
Going to colleges
Raj's sons Punith Rajkumar and Raghavendra Rajkumar will launch the drive that also covers over twenty colleges including Mount Carmel College, Vijaya College and Surana College.
"This is for the first time eye donation drive is happening on such a large scale," said Kiran Gangadhar, founder, Yuva Bengaluru. "The drive will happen across Bengaluru in over forty IT companies," added Gangadhar.
Yuva Bengalureans, a group of over 300 techies from various IT companies including Hewlett Packard, Dell and Honeywell, who are successfully carrying out initiatives like making of a model school and a day in village, will now work for blind as part of International Youth Day.u00a0They will now facilitate 'family eye pledge' drive.
"We are aiming to reach three thousand mark," said Gangadhar. "In most cases the family is not aware of the pledge taken by a donor in their family.
Hence, the family pledge is effective as the whole family will be aware of the pledge they have taken."
Awareness
Yuva Bengaluru will interact and play short films for working professionals and students.
The films that will be played are made to create awareness, besides helping in clearing away the taboos attached to eye donation.
"With increasing corneal problems, the demand is increasing every day, which we are not able to meet," said Veeresh MPM, manager, Dr Rajkumar eye bank.
"Yuva Bengaluru have taken up the issue on right time. We too have joined them and have agreed to interact with employees in corporate companies and distribute awareness creating CDs.
With their participation, we hope to cater to demand, which is at least for 3 to 4 eyes everyday," added Veeresh.
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