The newly formed entity will be called as DSK Group. DS Kulkarni, chairman, DSK Group said, “This new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners not only in India, but globally.

It reinforces our promises to deliver innovative services and superior brand experience to our customers.” The new brand will also focus on strengthening brand association between DSK Group and other companies within the groups.