Titled "Jholuraam", the song describes Emraan's character in the film and it was shot in Mumbai over the weekend. A source close to the team told IANS that Emraan came up with quirky steps for himself and Altaf Raja during the shoot.
Director Rajkumar Gupta admits that the song will reflect the actor's creative inputs.
"Emraan is a real professional actor. He has great insight into things. It was his idea to carry the look he has in the film for the music video and I have to say that has worked wonders," Gupta said in a statement.
"He always comes up with suggestions that are really helpful. He is totally invested in 'Ghanchakkar' and when you see the music video of 'Jholuraam' featuring him and Altaf Raja, you will see Emraan's touch in it too," added Gupta.
"Ghanchakkar", which also features Vidya Balan, is slated to release June 28.