Eugenie Bouchard is world's most marketable athlete
Canadian tennis star Eugenie Bouchard is the world's most marketable athlete, as per international magazine SportsPro, which recently released their 2015 list of 50 most bankable athletes. Brazil's star footballer Neymar comes in second while American golfer Jordan Spieth is third.
Eugenie Bouchard. Pic/Getty Images
Kohli is at No 6
Interestingly, India's Test skipper Virat Kohli is No 6 on the list which is partly based on the Celebrity Davie-Brown Index that measures consumer perceptions of more than 5,600 celebrities in 15 markets around the world. Surveys are run every month, capturing data from a nationally representative sample of 500 people in each of the markets.
Bouchard (21) won the WTA Most Improved Player award for 2014 and reached two Grand Slam semi-finals besides the Wimbledon final last year. Kohli, meanwhile, is also the skipper of Royal Challengers Bangalore in the Indian Premier League.
Neymar is a two-time topper of the list (2012 and 2013), while Japanese tennis ace Kei Nishikori is the list's new entrant at eighth place. Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.
Olympic sprint champion Usain Bolt headed the list in 2011, but has dropped to the 10th spot this year. "As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement.
"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet," added Emmett.