JPSI go ga ga over radio frequencies
In an event like an F1 GP, the radio or walkie-talkie is the most important means of communication, not only between teams and drivers, but for a host of other people working at the venue too -- security staff, administration teams, race marshals, volunteers, etc. And every different team needs to operate on a unique frequency. One of JPSI officials here explained the complexity of the process. "All the radio frequencies need to be first approved by the Indian Information and Broadcasting (I&B) ministry as it is a security issue. We needed not just 10 - 20 but 500 different frequencies here, so we were a bit apprehensive at first considering this is the capital city and radio frequencies is a sensitive matter. But thankfully, kudos to the government for approving the same quickly."
Middle-class segment crucial to sponsors
McLaren Mercedes communications head Matt Bishop minced no words yesterday when he said that the team's sponsors are keenly eyeing the billion-plus strong Indian market. "Our sponsors are very very keen on India. In fact, this is the most important race for us - the inaugural Indian GP - because our sponsors are aware of this massively growing country and its massively growing middle-class segment and the lifestyle they lead," he said.
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