Facebook to go after spammers promising 'fake likes'
New York: If you want to promote your brand on social media like Facebook, be extra cautious about offers that promise to get millions to “likes” on your Facebook page.
Wary of such fake players, the social networking is launching a campaign to not only make its users aware of such fraudulent players but to get rid of such “fake likes” providers, Forbes reported.
“The spammers behind fake likes have one goal - to make money off of Page owners without delivering any value in return,” wrote Matt Jones, integrity engineer with Facebook, in a blog post.
“They make their profit by promising and generating likes to Facebook Page administrators who typically do not understand that fake likes won't help them achieve their business goals,” he added.
According to him, Facebook has a “strong incentive to aggressively go after the bad actors behind fake likes because businesses and people who use our platform want real connections and results, not fakes”.
In the past, the company has sued spammers and won “nearly $2 billion in legal judgments”.
“Since these fraudulent operations are financially motivated businesses, we focus our energy on making this abuse less profitable for the spammers,” Jones wrote.