She isn’t called the Dandiya Queen for nothing -- eager to cash in on her presence in their Navratri festivities this year, event management firm Mangal has offered singer Falguni Pathak a whopping Rs 2 crore. This means she will bag Rs 22 lakh for each day that she performs in the nine-day festival from October 5 to October 13 this year.
Last year, the performer took home Rs 1.6 crore for belting out her foot-tapping numbers. In 2010, she was paid Rs 1.8 crore for her Navratri stint in Ankleshwar, Gujarat. Navratri organisers in the city suffered heavy losses that year, as footfall decreased in her absence. According to sources, a deposit amount has already been paid, and the deal is set to be inked this week. Neither Falguni nor Gaurav Kothari of Mangal preferred to comment on the story.
A presentation made by the organisers to the sponsors reveal that a consumer night festival is also in the offing, in which exhibitors can display their products and services, which will be viewed by the 1.5-lakh plus audience that graces the festival over the nine days.
A source said, “We all noticed that the market was down in the year that Falguni wasn’t in Mumbai. Every year, her price increases, but she still has takers. There are people who would offer her more than even this amount.” Last year, Falguni was paid Rs 17 lakh per night. While organisers have tried to woo her to the central suburbs, she insists on performing at the Goregaon Sports Club, which is thronged by dandiya lovers in the city every year.