"The 20s are a time that's idealized. I think it is such a time women are struggling to find their identity and figure out who they are and establish themselves in their careers but the 30s tend to be a real time of security for that very reason because we have a much better sense who have we are and that is sexy," a news channel quoted psychotherapist Jenn Berman, as saying.
"You know, one thing that's important to keep in mind if you don't start out feeling confident and sexy, you fake it until you make it. The behaviors - behaving as if you feel sexy and behaving as if you feel confident - leads women to feel confident," she said.
Jarvis agreed, saying more women in Hollywood - from Diane Keaton to Demi Moore - have been embracing their sexy side. She added, "Do you think our sense of age is changing in this country? Do you think we're taking a new approach to aging?"
Berman also said more women in Hollywood embracing ageing have revolutionized the way we think about aging.
"And it's given the rest of us some hope, even though they have the advantages of plastic surgery and make-up artists and all of that, when we see someone our age or older looking great, it can be really inspiring," she said.
She also said that it is important to keep the spark alive with your partner.
Berman advised, "Make a point to make time for one another, turn off the TV, the BlackBerry ... turn off your computer, have face-to-face time with each other. And take care of yourself, make sure you are eating healthy, listening to your body, exercising and dressing in a way that makes you feel good and also have some sex, even if you don't feel like it. Sometimes, having sex can make you feel sexy and, also, sex begets sex, the more you have, the more you want."
She added communication with your partner is one of the keys to feeling sexy.
"The more communication you have, the more connected and the more intimate you feel, the more confident you're likely to feel, which makes you file more sexy," she said.
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