London: Major sponsors Adidas and Sony yesterday demanded that FIFA carry out a thorough investigation of corruption allegations over Qatar's 2022 World Cup-bid stepping up pressure on football's governing body to act.
The corporate titans urged football's rulers to probe claims that former Qatari football boss Mohamed bin Hammam paid millions of dollars in bribes to secure support for a deeply controversial victory in a 2010 FIFA vote.
The two companies, between them, account for hundreds of millions of dollars of sponsorship for FIFA.
Adidas said in a statement emailed to AFP that it had a "long-term and successful partnership with FIFA" that it looked forward to continuing.
"Having said that, the negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners," Adidas said.
Sony was reported by The Sunday Times as saying that it wanted FIFA to hold an "appropriate" investigation into the allegations.
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