'We live in a world driven by internet and a click of a button. Audience can download a pirated version of a film online, instead of choosing to watch in a theatre. To persuade audiences to come to cinemas, filmmakers should make films that appeal with visuals and as well as sound,' he said.
Pookutty was talking about the advancement and evolution of sound in films at the opening day of Media and Entertainment Business Conclave (MEBC), a Federation of Indian Chambers of Commerce and Industry (FICCI) initiative. 'A film like 'Avatar' raked in Rs.65 crore in India because the film impressed audience with its sound as well as visuals,' he added.