Of late, corporates have become environmentally sensitive and are doing their bit for the cause. However, according to Gunit Chadha, chief executive officer (CEO), Deutsche Bank, India - one of the major supporter's of the annual Sanctuary Wildlife Awards - going green requires more than mere lip service. Excerpts from the interview:
How much is Deutsche Bank committed to the wildlife awards?
Deutsche Bank is a co-sponsor for the Sanctuary Wildlife Awards alongside DSP Black Rock. And our sustainability and environment commitment runs much deeper. We have been working with Sanctuary Asia for over two years to communicate the need to protect the natural heritage of India for current and future generations. The awards seek to recognise the extraordinary achievements of ordinary people who go the extra mile to protect our fragile planet. This mirrors exactly what we have been advocating globally and in India.
Is this a Corporate Social Responsibility (CSR)?
For Deutsche Bank in India, CSR focus is around two main pillars: education for the under-privileged children and environment sustainability. It's an investment in the communities we live in and work with. In 2010, Deutsche Bank and Sanctuary Asia jointly launched 'GreenKarbon', a unique biodiversity initiative to highlight sustainability as an important priority of India's economic health.
Is talking 'green' a mere fashion statement?
I don't think anyone seriously interested in long-term economics can afford to make the cardinal error of ignoring environmental and climate concerns. As bankers, we recognise the value of assets and believe that our entire financial edifice sits on bedrock of ecological stability.