Ayushmann Khurrana essays the role of Mohit who is a marketing whiz kid vying for a step up the career ladder. Sonam kapoor plays the role of Mayera – a financial brain with a penchant for shoes.
They’re a young middle-class corporate couple that’s ambitious and likes the good life too. They work hard, they party hard. They’re also passionately in love with each other with a belief that one can live on love and fresh air.
However there is an obstacle in their love story - Mayera’s wilful bureaucratic father V.K Sehgal played by Rishi Kapoor. The obstinate old man believes that only a rich man can bring Mayera happiness and a mid-level executive like Mohit simply isn’t good enough!
Exactly how fragile are relationships in these times where consumer lifestyles dictate their very nature and intensity? Who gets the last laugh when recession strikes and the lack of money tests love... credit-card-junkies private-sector Mohit-Mayera; or safe-playing sarkari, V.K. Sehgal?
'Bewakoofiyaan' promises to be a contemporary slice of life story which turns set notions about relationships on their head is directed by Nupur Asthana and has been written by the versatile writer/director Habib Faisal. The film is produced by Aditya Chopra. This is Nupur’s second film after her successful directorial debut last year with 'Mujhse Fraaandship Karoge', under the Y Films banner.
'Bewakoofiyaan' releases worldwide on 14th March 2014.