The next time you are at Metro cinema in Dhobi Talao, don’t stress over missing out on a part of the film because you can’t decide between a popcorn and a pizza. Instead, recline in your seat and order your favourite munchies from a new mobile app, KhaoNow. Launched two months ago, the food delivery app helps users order from the fare available within the premises, be it from the in-house canteen or stalls put up by different vendors. Available for free download on Android and iOS platforms, the app currently has 1,000-plus users.
A screenshot of the app
“Once you log onto the app, it displays the vendors at that cinema hall and the food they serve. You can order on the app and it will be delivered to your seat. You can either pay by cash or card (via the app),” informs co-founder Abhimanyu Arya. A 28-year old city-based MBA professional, Arya launched this app with co-founder Darshan Puranik, across six cities — Mumbai, Delhi, Kolkata, Bangalore, Ahmedabad and Pune. “We will soon launch it in Dubai and Oman, too,” shares Arya.
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With an aim to cover over 100 cinema halls in the city, the team has tied up with 10 theatres currently — covering South Mumbai and suburbs — that offer delivery services. These include Roxy Cinema, Big Cinemas Metro, Big Cinemas Sangam, Suncity Dolby Atmos Digital and Miraj Panvel. You can also view the menus of chains like PVR, Cinemax and Inox.
“These cinema halls don’t have a delivery option via the app but you can check what’s on offer and rate the food on the app. Reviews of food in cinema halls is still a relatively new concept. We believe it will improve the food and beverage sector in theatres,” shares Arya. The team also plans to expand the app to other avenues like airports, railways,
stadiums and auditoriums.
Available on: Google Play Store, Apple App Store