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For Brits, 'vilayati' is 'blighty'

Updated on: 25 February,2010 09:02 AM IST  | 
Swati Kumari |

The British Raj is back. And this time, it's operating at a multiplex near you. A seven-film fest is bringing the finest of English Oscar worthies to town, with the distinguished directors in discussion via webcast

For Brits, 'vilayati' is 'blighty'

The British Raj is back. And this time, it's operating at a multiplex near you. A seven-film fest is bringing the finest of English Oscar worthies to town, with the distinguished directors in discussion via webcast

It's been a bad week at the theatres. And classic change is welcome. Thankfully, the UK Film Council has taken notice. They're coming up with 'From Blighty with Love,' a fest that will feature the screening of seven Academy films on multiple screens in digital format across Delhi, Mumbai and Bangalore. And this is just the beginning of the Brits being back, say organisers.u00a0


Europe walking: Stills fromu00a0Man On Wire

u00a0"This is just the commencement of setting up the system to get high quality British films to India," starts Sarah McKenzie, senior executive for export development, UK Film Council. It's the name, however, which catches your curiosity. "'Blighty' is an English term for Britain, derived from the Hindustani word 'vilayati' meaning foreign," she explains.

The UK Film Council is working hard to open up quality English cinema to international markets and audiences, and says the spread reeks of variety. "The programme is to showcase the diversity of the British cinema, with high-end movies to very ordinary documentaries. They are just about everything you expect from cinemau00a0- interesting, story telling, insightful and flexible in terms of interpretation in the modern times.

It also reflects the change in our technology," Sarah elaborates. India happens to be the first destination for the project. Why, you may wonder. "There is a strong awareness of Britain in India and vice versa, and English is widely spoken here. Indians have also developed an international thinking since they travel so much, so we thought of trying this here first."

Seven sees


The movies that will debut here include Julian Jarrold's Brideshead Revisited, In the Loop, directed by Armando Iannucci and Stephen Poliakoff's Glorious 39, among others. "All of these are extraordinary because they have been nominated for the Oscars, or appreciated on other platforms for the director's incredibility," assures Sarah.





Instead of running the festival at The British Council as is typical of such affairs, the organisers have collaborated with a major multiplex chain to take the plan forward. It was accessibility on their mind. "The advent and growth of multiplexes has opened new avenues. We now have the opportunity to bring in different kinds of cinema, a much wider variety than what was once possible, and moreover, it makes film distribution a cheaper affair," Sarah signs off.

At Big Cinemas, TGIP Mall, Noida
Tickets available through
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Monday to Friday 10 pm, Saturday and Sunday 8 pm, 10 pm


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