A documentary that has you question your next glass of rum and Coke, and think about protection of our natural resources
If you, like most other Mumbaikars, spent most of the monsoon scanning the papers for lake levels, in the hope that the water cuts, this year at least, would be reduced, you might be moved into some deeper consideration of the world around you by the documentary Charlie and the Coca Cola Company.
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It follows the protests by farmers of Mehdiganj, who complain of the reduction in ground water due to indiscriminate use by the aerated drinks giant. The documentary was released online (links available on its Facebook page) after the makers Jharna Jhaveri and Anurag Singh of Janmadhyam Films, were denied a certificate by CBFC on the grounds that the content seemed politically motivated.
"We wanted to go after the big giant. If we pulled down the big giant, the smaller giants too would be affected," Jhaveri says over a phone call from Delhi. A Coca Cola spokesperson denied the allegations, "We remain open to working with all stakeholders — government, civil society, communities and other businesses — to work for community well being including water management." Who will you believe?
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