For whom the wedding bells toll

Jan 08, 2012, 09:18 IST | Subhash K Jha
Film producers are either tweaking their films' release dates or trying to source actual wedding footage, to best profit from their lead actress Genelia's Feb 3 wedding

A wedding may be a happy occasion meant to be cherished, but in Bollywood it is also an opportunity. According to sources, there has been a mad rush to cash in on the Genelia d'Souza-Riteish Deshmukh's wedding on February 3, ever since the two decided the date.

The actress' much-delayed film with Harman Baweja It's My Life, which was scheduled to release on January 13, is now being postponed to either March or April to project it as her first 'post-shaadi' film. Her other film Tere Naal Love Ho Gaya, in which she stars opposite boyfriend Deshmukh, and which will be released three weeks after her wedding, will now be promoted as her 'shaadi' film. According to sources, the film's director Kumar Taurani is now trying to arrange if the wedding's video footage can be used as end-credits for his film.

Taurani, however, denies the claim.
According to a source, "Surely if Kumar Taurani can project Tere Naal... as Genelia's shaadi film, Boney Kapoor (producer of It's My Life) can project his as Genelia's post-shaadi film."

When contacted, Anees Bazmi, the director of It's My Life, denied that the actress' wedding has anything to do with the delay of his film. "We're currently in the post-production and mixing stage. The film won't be ready in January. Instead, we will release it in March or April."

The film is reportedly the remake of Telugu blockbuster Bomarillu and has been in the pipeline for three years now.

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